As part of the discovery phase of the project, we clearly outline the objectives and goals of your immersive experience project. We determine the purpose of the experience, target audience and desired outcomes. We also consider the specific aspects of immersion, interaction, storytelling or education that you want to emphasise.

We brainstorm and develop a concept that aligns with your project goals. We explore different ideas and creative approaches to design an immersive experience that resonates with your target audience. As part of this, we consider the narrative, theme and overall experience flow.

We craft a compelling story or narrative arc for your immersive experience. We determine how the user will engage with the experience and progress through the narrative. We also consider the user's perspective and design moments of interaction, exploration and emotional impact.

At this stage, we plan and organise the production process. This involves setting timelines, allocating resources and coordinating with the team members involved in the project. We identify the required assets and any other elements necessary for the immersive experience.

We create and gather the assets needed for the immersive experience. This includes 3D models, textures, materials, animations, audio files, videos and any other media elements required. We pay attention to the quality and optimisation of assets for performance and seamless integration within the experience.

Depending on your requirements, we choose the appropriate technology and platform for your immersive experience project. We consider whether we will develop for augmented reality (AR) or mixed reality (MR). We select the hardware and software tools that best align with your project goals and target audience.

We start building the immersive experience using the selected technology and platform. We implement the interactive elements, 3D models, animations, audio and visual effects to bring the experience to life. We constantly consider the user's comfort, performance optimisation and seamless transitions between scenes or interactions.

We design and implement intuitive and user-friendly interfaces and interactions within the immersive experience. We ensure that users can navigate, interact with objects, access information and perform actions easily and naturally within the virtual environment. We always strive for a balance between immersion and usability.

We regularly test the immersive experience throughout the development process. We gather feedback from testers or target users and iterate on the experience based on their input. We consider user comfort, user interface feedback, motion sickness, performance optimisation and overall usability. We make necessary adjustments and refinements to enhance the experience.

At this stage, we incorporate sound effects, background music and spatial audio into the immersive experience. We utilise audio cues to enhance the sense of immersion, create a realistic environment and guide the user's attention. We ensure that the audio elements are well-integrated and synchronised with the visual components.

We conduct thorough testing to ensure the immersive experience functions correctly on the intended platform(s) and devices. We test for compatibility, performance, user experience and any potential technical issues. As part of this process, we address any bugs, glitches or performance concerns to provide a seamless and enjoyable experience.

This stage involves packaging the immersive experience for deployment on the target platform(s), whether it's a PC-based MR headset, standalone MR device or mobile AR platform. We follow the platform-specific guidelines and requirements for distribution.

We monitor user feedback, reviews and analytics after the launch. We address any issues, bug reports or feature requests promptly. We plan for ongoing support, maintenance and updates to keep the immersive experience relevant and engaging.