How we do it.
We understand that behind every successful project lies the foundation of impeccable project management.
At Horama Creative, we recognise the crucial role that project management plays in delivering exceptional results.
Our Approach
1. Clear Communication
Effective project management starts with clear and open communication. Our dedicated team work closely with you to understand your vision, goals and requirements. We keep you informed at every step of the process, fostering transparency and ensuring that your expectations are met or exceeded.
2. Meticulous Planning
We believe in the power of meticulous planning. Our experienced team develop comprehensive project plans, defining milestones, timelines and deliverables. Through meticulous attention to detail, we minimise risks, optimise resources and ensure a smooth workflow from inception to completion.
3. Agile Methodology
We embrace an agile project management approach, allowing us to adapt and respond to evolving needs and opportunities. Agile methodologies enable us to break down complex projects into manageable iterations, ensuring that we deliver incremental value, gather feedback and make necessary adjustments along the way.
4. Skilled Team Co-ordination
Our team excel in team coordination, bringing together skilled animators, designers, developers and storytellers to work harmoniously towards a shared vision. We foster collaboration, leverage individual strengths and ensure that everyone is aligned and focused on delivering exceptional results.
5. Budget and Resource Management
We understand the importance of efficient budget and resource management. Our team are adept at optimising resources, allocating budgets effectively and ensuring that your project stays on track financially. We prioritise transparency and accountability, keeping you informed of any adjustments or optimisations that may be required.
6. Quality Assurance
Delivering excellence is at the core of our project management philosophy. Our dedicated team meticulously review every aspect of the project, ensuring that it meets the highest standards of quality, accuracy and functionality. We leave no stone unturned in our pursuit of perfection.
How we structure 3D animation projects
1. Define the Project Scope
As part of the discovery phase of a project, we clearly outline the goals, objectives and requirements of your animation project. We determine the purpose, target audience and desired outcome of the animation.
2. Concept and Storyboarding
The next stage is develop a concept and create a storyboard that visualises the sequence of events in your animation. This helps you plan the flow and timing of your animation and ensures a coherent and engaging story.
3. Pre-production
We then plan and organise the production process. This involves setting timelines, allocating resources and coordinating with the team members involved in the project. We create a detailed production schedule that outlines the tasks, deadlines and dependencies.
4. Asset Creation
We create and gather the necessary assets for your animation, including 3D models, textures, materials and any additional resources required for the project. Depending on the complexity of the animation, you may need to supply certain assets, such as complex 3D models. This phase of the project may also involve producing a set of style frames for you to choose your desired animation style.
5. Production
We start building your animation by bringing the 3D assets to life. This includes rigging characters, setting up cameras animating keyframes and refining the motion. Use industry-standard software like Cinema 4D, Blender and Unreal Engine to create and animate your 3D scenes.
6. Lighting and Texturing
Once the core elements of the animation are in place, we enhance the visual appeal of your animation by adding appropriate lighting and textures to your 3D models. We experiment with different lighting setups to achieve the desired mood and atmosphere. We then apply textures and materials to objects to give them a realistic or stylised appearance.
7. Draft Review
Prior to rendering the full high quality animation, we supply you with a low resolution, low quality version of your animation in order for you to review the animation and advise us of any changes. This is to avoid additional render costs further down the line.
8. Rendering
Once the changes have been made and you're happy with your animation, we can then proceed with the final rendering process. Rendering can be a time-consuming process, so we allocate sufficient time and computing resources for this step. Depending on the complexity of the animation, this may involve the use of a render farm, which is effectively outsourced rendering.
9. Post-production
Once the animation is rendered, we import the footage into video editing software such as Adobe After Effects or DaVinci Resolve. We colour correct and grade the raw animation stills, add any necessary visual effects, sound effects, background music and fine-tune the timing and transitions to create a polished final product.
10. Final Delivery
We export the final animation in the desired format and resolution that meets the technical specifications required for its intended use, whether that's for online platforms, broadcast or other mediums.
How we structure motion graphics projects
1. Define the Project Scope
We start the project by clearly defining the purpose, goals and target audience of the motion graphics project. We gaining an understanding of the message it needs to convey and the desired outcome.
2. Concept Development and Storyboarding
We brainstorm and develop creative concepts that align with the project objectives. We create a storyboard to outline the sequence of scenes and transitions to visualise the flow of the motion graphics.
3. Scripting
If the project requires dialogue, we can write a script for the motion graphics project. We ensure the script complements the visual elements and effectively communicates the intended message.
4. Design and Style Frames
We design the visual elements, including typography, colour schemes and graphic assets. We create style frames to establish the look and feel of the motion graphics, allowing for client approval before proceeding further.
5. Animation Planning and Pre-production
The next step is to plan the animation process, including timeline, resource allocation and coordination with the team. We determine the software tools and techniques required for animation production.
6. Asset Creation and Animation
We create and gather necessary assets such as vector graphics, illustrations and audio elements. We use motion graphics software like Adobe After Effects, Cinema 4D, Blender or Unreal Engine 5 to animate the elements according to the storyboard.
7. Effects and Enhancements
Next, we add visual effects, transitions and other enhancements to elevate the quality and impact of the motion graphics. We experiment with motion blur, particle effects, chromatic aberration and other techniques to enhance the visual appeal.
8. Review and Feedback
We share draft versions of the motion graphics with stakeholders for feedback and review. This is followed by incorporating any suggested revisions to ensure alignment with the project goals and client expectations.
9. Rendering
10. Sound Design and Integration
We add background music, sound effects and voiceovers to complement the visual elements and enhance the overall viewing experience. We ensure seamless integration of audio with the motion graphics.
11. Final Editing and Post-production
The penultimate stage of the project is fine-tuning the timing, pacing and transitions of the motion graphics sequence. We perform colour correction, grading and other post-production techniques to polish the final product.
12. Delivery and Distribution
The final stage of the project is to export the completed motion graphics in the desired format and resolution suitable for its intended use. We then deliver the final files to the client or upload them to online platforms for distribution and viewing.
How we structure immersive experience projects
1. Define the Project Scope
As part of the discovery phase of the project, we clearly outline the objectives and goals of your immersive experience project. We determine the purpose of the experience, target audience and desired outcomes. We also consider the specific aspects of immersion, interaction, storytelling or education that you want to emphasise.
2. Concept Development
We brainstorm and develop a concept that aligns with your project goals. We explore different ideas and creative approaches to design an immersive experience that resonates with your target audience. As part of this, we consider the narrative, theme and overall experience flow.
3. Storytelling and Experience Design
We craft a compelling story or narrative arc for your immersive experience. We determine how the user will engage with the experience and progress through the narrative. We also consider the user's perspective and design moments of interaction, exploration and emotional impact.
4. Pre-production
At this stage, we plan and organise the production process. This involves setting timelines, allocating resources and coordinating with the team members involved in the project. We identify the required assets and any other elements necessary for the immersive experience.
5. Asset Creation
We create and gather the assets needed for the immersive experience. This includes 3D models, textures, materials, animations, audio files, videos and any other media elements required. We pay attention to the quality and optimisation of assets for performance and seamless integration within the experience.
6. Technology and Platform Selection
Depending on your requirements, we choose the appropriate technology and platform for your immersive experience project. We consider whether we will develop for augmented reality (AR) or mixed reality (MR). We select the hardware and software tools that best align with your project goals and target audience.
7. Experience Development
We start building the immersive experience using the selected technology and platform. We implement the interactive elements, 3D models, animations, audio and visual effects to bring the experience to life. We constantly consider the user's comfort, performance optimisation and seamless transitions between scenes or interactions.
8. User Interface (UI) and Interaction Design
We design and implement intuitive and user-friendly interfaces and interactions within the immersive experience. We ensure that users can navigate, interact with objects, access information and perform actions easily and naturally within the virtual environment. We always strive for a balance between immersion and usability.
9. Testing and Iteration
We regularly test the immersive experience throughout the development process. We gather feedback from testers or target users and iterate on the experience based on their input. We consider user comfort, user interface feedback, motion sickness, performance optimisation and overall usability. We make necessary adjustments and refinements to enhance the experience.
10. Audio Integration
At this stage, we incorporate sound effects, background music and spatial audio into the immersive experience. We utilise audio cues to enhance the sense of immersion, create a realistic environment and guide the user's attention. We ensure that the audio elements are well-integrated and synchronised with the visual components.
11. Quality Assurance
We conduct thorough testing to ensure the immersive experience functions correctly on the intended platform(s) and devices. We test for compatibility, performance, user experience and any potential technical issues. As part of this process, we address any bugs, glitches or performance concerns to provide a seamless and enjoyable experience.
12. Deployment and Distribution
This stage involves packaging the immersive experience for deployment on the target platform(s), whether it's a PC-based MR headset, standalone MR device or mobile AR platform. We follow the platform-specific guidelines and requirements for distribution.
13. Post-launch Support and Updates
We monitor user feedback, reviews and analytics after the launch. We address any issues, bug reports or feature requests promptly. We plan for ongoing support, maintenance and updates to keep the immersive experience relevant and engaging.
At Horama Creative, we recognise that good project management is the backbone of success. Our experienced team bring a wealth of expertise and industry knowledge to every project, ensuring that your vision is executed flawlessly, on time and within budget.
Partner with us and experience the confidence of knowing that your project is in the hands of professionals who understand the importance of project management in driving exceptional outcomes.
Contact us today to discuss your project and let's embark on a journey of creativity, innovation and flawless execution. Together, we'll turn your vision into reality.